New Danish fashion brand collaborates with more than 300 international influencers

On the 9th of September 2021, the new Danish fashion brand, JJXX, which is part of JACK & JONES, launches its first collection for young women. The brand has teamed up with a big group of international influencers, who will be part of the launch campaign. It does not go unnoticed when the denim brand, JJXX, launches its first collection in September. In collaboration with more than 300 influencers, the brand’s ambition is to create awareness and reach as many young women as possible. “The different girls are carefully selected with a focus on their charisma, their style, and their individual interests. All the girls represent our brand personality - they are strong, happy, independent, confident, and free. They have power and a personality that gives them an edge and sets them apart from others - just like JJXX,” says Anders Gam, Brand Director at JACK & JONES and JJXX.

Girls with character and personality

It does not matter to JJXX how many followers the influencers have - it matters how their personalities are expressed, how they carry themselves, and how they match the brand’s core values. “In the Netherlands, we work with the influencers, Bruna Rizk and Amaka Hamelijnck, who are best friends. Here, our focus has been on their friendship and life as friends,” says Anders Gam and continues: “In Spain, we work with the artist, Inés Jimm, who has a huge passion for art and great ambitions for her career. And in Italy, we work with Greta Menardo, who is a kite surfer and has an enormous appetite for life,” he ends.

JJXX - a new brand for young women

JJXX is the newest member of the JACK & JONES family. For more than 30 years, JACK & JONES has focused on creating and designing clothes for guys, but now it’s time for more - it’s time for the girls. That’s why JJXX has been created – a denim brand for young women that is all about life, adventure, strength, and community. JJXX is part of the world-renowned organization, BESTSELLER, and launches its first collection on September 9, 2021.